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[url=http://gm-design.info][color=#555555]廣告設計[/color][/url]創意的獨創性原則。所謂獨創性原則是指[url=http://www.twgmdesign.com][color=#555555]廣告設計[/color][/url]創意中不能因循守舊、墨守成規，而要勇於的善於標新立異、獨闢蹊徑。獨創性的[url=http://gm-design.info][color=#555555]廣告設計[/color][/url]創意具有最大強度的心理突破傚果。與眾不同的新奇感是引入註目，且其鮮明的魅力會觸發人們烈的興趣，能夠在受眾腦海中留下深刻的印象。長久地被記憶，這一係列心理過程符合[url=http://www.twgmdesign.com][color=#555555]廣告設計[/color][/url]傳達的心理階梯的目標。[url=http://www.twgmdesign.com][color=#555555]廣告設計[/color][/url] [url=http://gm-design.info][color=#555555]包裝設計[/color][/url]
　　　　廣告設計創意的實傚性原則。獨創性是[url=http://www.twgmdesign.com][color=#555555]廣告設計[/color][/url]創意的首要原則，但獨創性不是目的。[url=http://www.twgmdesign.com][color=#555555]廣告設計[/color][/url]創意能否達到促銷的目的基本上取決於廣告設計信息的傳達傚率，這就是[url=http://www.twgmdesign.com][color=#555555]廣告設計[/color][/url]創意的實傚性原則，其包括理解性和相關性。[url=http://gm-design.info][color=#555555]包裝設計[/color][/url]理解性即易為廣大受眾所接受。在進行廣告設計創意時，就要善於將各種信息符號元素進行最佳組合，使其具有適度的新穎性和獨創性. 其關鍵是在“新穎性”與“可理解性”[url=http://www.twgmdesign.com][color=#555555]包裝設計[/color][/url]之間尋找到最佳結合點。而相關性是指廣告設計創意中的意象組合和廣告設計主題內容的內存相關聯繫。
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